My New Blog

here is an article I saw in The Realtor (R) Magazine that I think is very interesting:

Put Them Up and take Them Down

by Neil Shwartz.

" About the only thing you can count on these days is "change" >It's going to happen no metter what we do or say or think. This seems to to be what's happening in our market today. Who would have thought 2 years ago that we would have the market we have today.

In the old days we would put a propeerty in escrow and not put a "sold" or "in escrow" rider on the property immediatly in th hopes af attracting more buyers.We would hope to take "back ups" if the buyer couls not perform, etc. But perception is a great part today's game.We can't depend in anyone other than ourselves to help in influence the perception of the state of the market. We certanly can't depend on the media or the "so called experts" controlling the perception, when they don't have aclue about our business.

So if you agree that we can have an influence on what people think about the present market, let's help us and them out.

I'm going to suggest that we have signed a contract between a buyer and seller. GO AND PUT A "SOLD" OR " IN ESCROW" RIDER ON THE PROPERTY! The public needs to see that in fact things are selling in between the pieces of falling sky. We can't depend on anyone else getting this information out to the public. The GLVAR will give you a free "In Escrow" or "Sold" rider. Just present the store a MLS print out showing your property is either in C or P status.

AND ON THE OTHER SIDE OF THE COIN... take down those "BANK OWNED" " and "FORECLOSURE" riders. Talk about perception!  How about driving a buyer (you remember what they are) through a subdivision to a house you know is perfect for them and then have themconfronted with every otherhome having a BANK OWNED/FORECLOSURE rider on The For Sale Sign. Ouch! If a qualified buyer wants to buy a foreclosure property they can find them by calling you. If you are the Listing Agent how do you think the neighbors in the area feel about all those name riders? It's bad enough just seeing the huge amount of For Sale signs> Ans howdo the owners of those foreclosed properties feel about the grater potential that he house could be vandalized? "Bank Owed" equals vacant. I see no benefit of adertising the property as BANK OWNED from a name rider. If a qualified buyer is looking for a foreclosure, let them come to us and we can surely help them."

As I  read this article I realized that it's also we, the REALTOS (R)  the obligation to help the market get better by the way we advertize our listings and the form we inform the clients about the situation of the market